Laureus is a global movement that leverages sport to transform the lives of children and young people. With the latest brands to be inducted into the Laureus Sport for Good Index, a number of businesses are being spotlighted for leading the way in delivering positive social or ecological impact through sport.
Eleven new brands from around the globe join the now 76 strong list since the inception of the Index in 2021. Inductees include Decathlon, Dove, E.ON, Enedis, Lidl, Minute Media, Novelis, Puma, Red Bull, Tentree and Xbox.
Each brand features in the index for their… ‘sport for good campaigns and purpose-led initiatives implemented over the past 18 months.’
Launched in 2021, the index celebrates brands that are making significant contributions across the 17 Sustainable Development Goals (SDGs) as laid out by the United Nations, as well as aligning their business output with their sports investments and activations.
Independently adjudicated by a panel of industry experts, the purpose of the index is to shine a light on organisations that are having the clearest and most meaningful impact, and to provide compelling evidence for the role that sport can play in driving sustainable change.
With headquarters spanning six different countries, the new brands included this year represent multiple industry sectors, including sports goods and apparel, technology, consumer products, manufacturing and energy.
Other brands that already feature in the index include Adidas, Athleta, DHL, EA Sports and Gatorade, as well as Google, New Balance, Patagonia, TikTok and VISA.
This year’s 10-member judging panel included: Guy Laurent-Epstein (Marketing Director, UEFA); Nicole Jeter West (Co-Founder, Vanguard Maven Group); and Omar Mitchell (VP, Sustainable Infrastructure and Growth Initiatives, National Hockey League).
The panel also consisted of senior representatives from a diverse range of organisations, including: 5Tool Sports Group, Ikigai Partners, Nature Positive, In Common Consulting, Centre for Sport & Human Rights, Chase the Squirrel Consulting and Pledgeball.
Astin Ewington, Head of Partnerships at Laureus, said “We are thrilled to unveil the 2024 Laureus Sport for Good Index, which continues to showcase the immense potential of sport as a force for positive change.
“The brands featured this year are leading the way in addressing some of the world’s most pressing social and ecological challenges through innovative, purpose-driven initiatives. By highlighting their efforts, we hope to inspire more companies to leverage sport as a platform to create meaningful impact and contribute to a more equitable and sustainable future.”
www.laureussportforgoodindex.com
