Interactive fitness platform Kinomap has today announced the strategic acquisition of Fit Immersion, a company specializing in virtual reality cycling experiences.
According to Kinomap… ‘This acquisition marks an important milestone for Kinomap, which is expanding its immersive content portfolio to offer its users an even richer and more diversified training experience.’
Kinomap is known for its geo-localised videos that enable users to work out anywhere in the world from the comfort of their home. Fit Immersion, with its expertise in virtual reality, adds a new dimension to Kinomap’s offering, enabling users to plunge into the heart of immersive landscapes and environments during their workouts.
“We are delighted to welcome Fit Immersion to the Kinomap family,” said Philippe Moity, CEO of Kinomap.
“This acquisition is part of our ongoing drive to innovate and offer our users unrivalled training experiences. Thanks to Fit Immersion’s expertise in virtual reality, we are convinced that we will revolutionize the way our users train, making each session even more motivating and engaging.
“We plan to gradually integrate 360° videos, enabling even more complete and realistic immersion. What’s more, this acquisition opens up exciting prospects in the events sector. Our animations with Kinomap during Paris 2024, notably at Club France and in the fan zones, attracted large audiences, and we plan to further develop these animations with virtual reality, including in stores, to offer our users unprecedented experiences.”
Kinomap and Fit Immersion are joining forces to create more interactive fitness experiences, while continuing to offer a wide variety of geolocated routes. With the integration of Fit Immersion’s technologies, Kinomap aims to position itself as the leader in the immersive fitness market, offering users a variety of content and experiences.
“I’m delighted to join the Kinomap workforce to offer my expertise and continue to improve Fit Immersion,” said Dimitri Prikhodko, founder and CEO of Fit Immersion.
“This collaboration allows us to push the boundaries of fitness immersion, and I can’t wait to see the new experiences we can offer users.”
www.kinomap.com
www.fitimmersion.com
