Conductor – the creative agency dedicated to cycling and a member of Gruppo Media the company behind Rouleur – has launched Conductor Productions.
‘Utilising decades of campaign creation and image making experience across the Conductor and Rouleur teams, the new department will support brands in creating film and photography that stands out in today’s visually cluttered world.’
Over many years, the Conductor team, led by MJ Jackson and Jonathan Davies, has built up a body of work that covers the spectrum of marketing and brand building activity. This ranges frrom brand hype films, through to new collection and production launches, event, athlete and ambassador activations and brand asset library creation.
Conductor co-founder, MJ Jackson said “Whether shooting new film and photography, refreshing existing assets or a mixture of both, Conductor Productions look beyond the world of cycling for inspiration and aim elevate the visual language of the sport we all love.”
Coinciding with the announcement, Conductor Productions and Ribble collaborated on the launch of the new Ribble Allroad range. Shot in Andorra over two days, the project took inspiration from the classic films of Jean-Luc Godard and iconic cinematic moments such as opening scene of The Italian Job.
The Ribble Road + film tells the story of four friends that are inspired, by a mysterious character, to ‘add more adventure’ to their cycling.
Using this narrative, the film showcases the range of models in the collection – the competitive Allroad SL, top of the range Allroad SL R and the e-road bike version, Allroad SL R e.
Selecting an Andorran based team including, Nik Howe, Alex de Cortada and stills photographer Brazo di Hierro, the concept was brought to life across a short film and a wide selection of stills that aimed to capture the spirit of the new collection.
Ribble Head of Marketing and PR, Sasha Castling said “From initial briefing and discussions the team quickly brought to life our ideation with a stunning genre challenging production, capturing the romance of riding through the intrigue and the unknown of European cinematography and all set in a stunning location.
Conductor Productions absolutely delivered the inspirational cycling film I was looking for. And that soundtrack…”
productions.conductorstudio.com
