Specialist industry association the Running Industry Alliance (RIA) has announced OOFOS as the official recovery partner for The Running Conference presented by haku (TRC24), which takes place for RIA members from December 8-10, 2024, at Loughborough University, UK.
OOFOS is an active recovery footwear brand with its impact-absorbing OOfoam technology and patented footbed design the foundation of every pair of its OOFOS recovery footwear.
OOFOS will showcase its product range to all TRC24 attendees in a dedicated Pop Up Discovery Space (PUDS) throughout the conference, with product sampling and ‘Try On’ options available. OOFOS will also kit out TRC24 staff with a pair of active recovery footwear.
An insights-based presentation from OOFOS will feature as part of the conference’s ‘Research, Data and Insight’ sessions on Tuesday, December 10th, with stats and facts from global markets (US, Canada and Japan) showing the growing category of recovery footwear and how this could be a significant new opportunity for retailers in the UK & Ireland.
The Running Conference 2024 presented by haku is the largest annual RIA member in-person meet up and features curated content focusing on relevant and impactful topics for the sport and business of running, plus industry (B2B) networking opportunities.
RIA reports that its conference is set to be a sellout again in 2024 with increased capacity at the venue, and it will also host the first Triathlon Industry Conference following TIA’s recent merger with the Triathlon Industry Association (TIA).
Rebecca Richardson, Lead of The Running Conference presented by haku, said “OOFOS has been a Foundation Member of RIA since 2022, and we are excited to welcome OOFOS as Official Recovery Partner for TRC24.
“We are also looking forward to working with the OOFOS team on delivering an interesting content session with educational insights that can contribute to the growth of the retail landscape in the UK & Ireland.”
Giles Cundell, Head of International for OOFOS, said “OOFOS is delighted to be working in partnership with Running Industry Alliance to further establish the recovery footwear category within the run specialty market in the UK.
“It has always been, and will always be, our priority to establish OOFOS at the core of the running market to provide genuine recovery benefit to active consumers. The unique OOfoam technology delivers this solution, and we are excited to bring this young category to life at The Running Conference in December.”
www.therunningconference.com
www.runningindustryalliance.com
www.oofos.co.uk
