Speedo has announced a new licensed partnership with DMC Fins that will see the two Australian-born brands collaborate on a range of high-performance fins for use in fitness and competitive swim training. The collection will be available globally from January 2025.
Founded by bodysurfing star Don McCredie in 1986, DMC is a pioneer of the silicone fin, and has established itself as a go-to choice among bodysurfers, bodyboarders and swimmers looking to build leg-strength and improve kick cadence.
Through the new partnership, DMC has teamed up with Speedo to launch a series of co-branded fins for learn-to-swim through to high-level swimmers.
The new Speedo x DMC collection includes several styles made using DMC’s SILFORM silicone technology. These products will be available in a choice of stand-out colourways, including the newly introduced White, Black, Diva, and Hyper Yellow/Olive Green.
The vibrant colors, introduced through the Speedo partnership, aim to add a fresh, modern twist to the existing range. The Speedo x DMC fins will be added to Speedo’s existing range of rubber fins to offer a choice of options tailored to the needs and preferences of fitness and competitive swimmers.
The new Speedo x DMC collection features four types of fin:
- The Original Fin – Aimed at fitness swimmers, the Original features a v-channel edge for ‘grip’ on the water, together with a short blade for a natural kick action. A universal foot cavity features a full heel.
- The Super Fin – Also built for those who swim for fitness, the Super Fin utilises DMC’s Reverse-V rail design. It helps to reduce fatigue with a gentle kick action, is made with softer SILFORM material, and is suitable for those who prefer an open heel.
- The Elite Fin – Designed for use by competitive swimmers at all levels, the v-rail design on the short blade offers athletes the power they would usually expect from a stiffer blade. The Elite Fin displaces more water on the kick, while its asymmetric design reduces ankle roll.
- The Elite Max Fin – The collection’s most advanced design is tailored to the needs of competitive swimmers at elite level. The Elite Max features DMC’s patented Reverse V Rail technology offering optimum torque for each kick. A triple-function drain chute and SILFORM material contributes to a design that increases speed whilst reducing fatigue.
Simon Breckon, Speedo Senior Vice President, said “At Speedo, we fully commit in everything we do – leading strategic categories and pushing the limits of innovation.
“Our partnership with DMC is a perfect example of how combining expertise drives pioneering technology forward. The Speedo x DMC range showcases the best of both brands, giving swimmers a powerful training tool to achieve their aquatic ambitions and to ‘go full Speedo’.”
DMC Fins Founder, Don McCredie, added “We’re thrilled to combine our expertise in silicone fin technology with Speedo’s knowledge of swimming to develop a range that’s tailored to the high-performance needs of those who swim for fitness or to compete.
“This is a partnership that combines two proudly Aussie-born brands, and we’re excited to work alongside Speedo to ensure that our co-branded products are the number one choice for those who are serious about life in the water.”
www.speedo.com
www.dmcfins.com
