Team Visma | Lease a Bike has announced a new collaboration with Sportive Breaks. This partnership, running from 2024 to 2028, offers cycling fans the opportunity to get closer to elite racing action with exclusive hospitality packages and cycling experiences.
Sportive Breaks had already offered cycling experiences, but with its new Team Visma | Lease a Bike partnership, it now gains exclusive access to the professional peloton. Team Visma | Lease a Bike adds that this new collaboration enables the team to provide a better experience for fans during races.
The list of races covered by the partnership is extensive, covering all five Monuments and all three Grand Tours, plus spring classics, major stage races such as Paris-Nice and Tirreno-Adriatico and a host of major Women’s WorldTour races.
‘Covering the period up to 2028, there will also be opportunities to ‘ride and watch’ some of the world’s biggest races. These trips will involve taking part in a race’s sportive one day, with all the kit the Visma | Lease a Bike riders enjoy, before watching the race with support from the team. There will also be opportunities to taste the life of a pro by joining the riders at selected pre-season training camps.’
Alex de Waard, Director at Destination Sport Experiences/Sportive Breaks, said “To be able to work directly with one of the biggest cycling teams on the planet, to deliver a whole new level of fan experience, is such an exciting development for us at Sportive Breaks.
“Team Visma | Lease a Bike are rightly proud of their Dutch roots, but we are confident there will be a huge level of demand across the world for these opportunities.”
Sander Kruis, Commercial Director of Team Visma | Lease a Bike, said “We are a team with a global fan base. Therefore, it is great to collaborate with Sportive Breaks. This way, we can offer even better experiences to our fans, making them truly part of our team and the action.”
Brendan Fox, Managing Director of Sportive Breaks, added “This collaboration with Team Visma | Lease a Bike is a wonderful opportunity to elevate our service and provide our customers with exclusive and unforgettable cycling experiences. We look forward to working together and sharing our passion for cycling with fans worldwide.”
www.sportivebreaks.com
www.teamvismaleaseabike.com
