In partnership with PUMA, UK retailer Sports Direct is celebrating the return of HYROX to the UK on May 4-6, 2024 at London Olympia. The retailer has two days of in-store activities, on May 2-3, at its Oxford Street flagship store, helping to get participants race-ready.
Recently announced as HYROX’s title partner, Sports Direct will be the home for HYROX London Olympia competitors to complete their pre-registration. Leading up to race day, there will be an opportunity to win high-performance gear from the PUMA HYROX collection.
HYROX participants will also get a taste of what the competition has to offer at Sports Direct Oxford Street through three workout stations – consisting of rowing machines, assault runners and skiergs.
Participants can check into HYROX in-store, where HYROX team members will aim to ensure they are fully prepared for race day. Live DJs will perform in store to pump up attendees, and PUMA HYROX ambassadors, Faisal Abdalla and Gede Foster, will be on-site providing last minute advice.
Sports Direct and PUMA will also be hosting a series of gym classes for fitness enthusiasts of all levels in the FLANNELS outlet across the street from the Sports Direct Oxford Street location on May 2nd, as well as a run club with MyProtein on the May 3rd.
Frasers Group (owner of Sports Direct) CEO, Michael Murray said “HYROX shares Sports Direct’s ambition to make sports accessible to all as it is a race designed to accommodate both professional athletes and everyday fitness enthusiasts.
“I am a big believer in fitness and wellbeing, and nobody has captured the fitness space and created hype quite like HYROX has. We’re excited to see how seasoned competitors and first-timers perform in the race with the support of our in-store activities, and how many of our shoppers feel inspired to take their training to the next level.”
HYROX founder, Christian Totzke said “We believe that HYROX is the healthiest form of competition on earth, it’s a sport which anyone can compete in and it’s great for us to see Sports Direct with its huge reach and depth of consumer support our journey.
“Our mission is to connect the world’s training communities through our sport, training and lifestyle and there are few better conduits for that mission than Sports Direct which already serves as a townhall for so many different sports, brands and people.”
www.hyrox.com
www.SportsDirect.com
