Tourtel Twist has extended its partnership with the Tour de France through 2026. Originally joining the publicity caravan (‘la caravane pulicitaire’) at the 2022 Tour de France, the alcohol-free beer and fruit juice brand is produced by Brasseries Kronenbourg.
The public voted the Tourtel Twist caravan as its second favourite in its first year in 2022. In 2023, it won second prize for offering spectators’ favourite goodies. Bolstered by these results and determined to continue its development and raise its profile, 2024 promises to be another colourful and festive year for the Tourtel Twist teams.
Along the Tour de France’s 3,492km, Tourtel Twist caravanners will hand out more than 400,000 cans of the three flavours: lemon, pineapple & lime, and pineapple & lime with notes of mojito-style mint, as well as 100,000 sun hats. This year’s Tour de France is set for June 29, 2024 to July 21, 2024.
The caravan, with its giant fruits and bottles, consists of six vehicles over a length of 192m. The Tourtel Twist apérovélo is also back at the finish of nine stages. Here, the aim is to offer an experience to those spectators selected by radio quizzes or at the side of the road.
Apérovélo stages:
- July 3: Saint-Jean-de-Maurienne > Saint-Vulbas
- July 4: Mâcon > Dijon
- July 7: Troyes > Troyes
- July 9: Orléans > Saint-Amand-Montrond
- July 10: Évaux-les-Bains > Le Lioran
- July 11: Aurillac > Villeneuve-sur-Lot
- July 12: Agen > Pau
- July 16: Gruissan > Nîmes
- July 18: Gap > Barcelonnette
Anders Roed, CEO at Brasseries Kronenbourg, said “We are delighted that Tourtel Twist can continue to connect with spectators at the Tour de France. It’s a highly effective partnership for our brand, bringing people together around a convivial and sporting occasion.”
Christian Prudhomme, Director of the Tour de France, said “The Tour de France and Tourtel Twist are united in this spirit of friendliness and celebration. The cheerfulness shared by all the teams contributes greatly to the party that the Grande Boucle should be. I do not doubt that the activities devised by Tourtel Twist will appeal to the crowds lining the roads.”
