US-based triathlon apparel specialist Varlo Sports has secured a multi-year strategic partnership as supertri’s Official Global Apparel Provider.
supertri (formerly Super League Triathlon) is expanding into North America in 2024 with two supertri League events in Boston and Chicago as part of a five-stop global race series. This sees professional triathletes racing in a team format on spectator-friendly 1-mile courses.
Founded in 2018, Varlo will outfit supertri’s pro athletes with its Summit line of triathlon suits. According to the apparel specialist, these are crafted to blend speed and comfort. Varlo will also design and produce supertri’s technical merchandise apparel line, to be sold online and at events.
Age group athletes can join in and race in supertri’s 2024 events at the Chicago Triathlon, ‘the largest urban triathlon in the United States’, the Legacy Long Beach Triathlon on the course of the 2028 LA Olympics, and the Boston Triathlon.
Ed Chang, Varlo’s Chief Operating Officer, said “We are incredibly proud to partner with supertri as a fellow disrupter sharing a vision to grow the sport through innovative products that excite and engage spectators and participants alike.
“This collaboration strengthens Varlo’s commitment to empower all athletes to conquer the goals of tomorrow by expanding our global reach through supertri’s broadcast distribution partners and substantial online viewership audience.”
supertri CEO and Co-Founder, Michael D’hulst, added “At supertri, our vision is to ‘Inspire The Competitor In Everyone’ and Varlo is the ideal partner with our mutual missions to make triathlon thrilling, inclusive, and accessible to athletes at every stage of their journey, from newcomers to seasoned competitors.
“It is a very exciting time for supertri and a huge year for short course triathlon. Together with Varlo, we cannot wait to amplify the momentum for race formats that are genuinely spectator and broadcast friendly, reshaping the sport.”
www.supertri.com
www.varlosports.com
