UK-based bike firm Whyte has announced a renewed partnership with Solis, a distributor of bike, snow, outdoor and tech brands in the New Zealand (NZ) market.
The partnership sees Solis presenting Whyte’s latest range, including its Elyte collection into New Zealand for August/September 2024 availability.
The renewal cements a long-standing relationship aided by Ross Patterson at Whyte, and a renewed focus in his new role as International Sales Director to strengthen international relationships as the brand looks to further develop its distribution around the world.
“We’ve worked hard to get new and exciting products to market which are cutting through the post-Covid noise and giving our international partners and riders something different to get excited about,” said Whyte’s Ross Patterson.
“Working with Ross and the team at Whyte has set the standard that we’ve come to expect from other brands,” said Roger Campbell, Solis’ Action Sports Leader. “The British charm wins us over every time but what really shines through is the professionalism and an unwavering commitment to improving every season. It doesn’t hurt that the product is top shelf too.”
