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Zwift Ride enters smart bike category with aggressive price point

Billed as ‘an always-ready, complete indoor cycling setup ready to unlock the full Zwift experience’Zwift has launched its Zwift Ride smart bike.

In a tie-up with Wahoo Fitness, the new smart bike pairs a Zwift Smart Frame with a Smart Trainer, providing a convenient and shareable indoor bike for riding on Zwift. Zwift Ride with KICKR CORE will be priced at US$1,299 and available in the US, UK, EU, Canada and Australia from launch.

Zwift adds that… ‘Riders can feel every undulation of Zwift’s virtual terrain with uncanny realism, bringing the outdoor cycling experience indoors.’

“We’re on a mission to make Zwifting easier by reducing the cost and complexity of hardware,” sid Eric Min, Zwift CEO and Co-Founder.

“Zwift Ride brings all of the advantages of a smart bike at an incredibly affordable price. It’s clean, it’s quiet, incredibly simple to set up and adjust, and can be shared with any member of the household. Importantly when I look at my Zwift Ride, it looks like it belongs in my home. I’ve been riding mine for many months and I can’t wait to share the experience with other Zwifters.”

With a focus on simplicity, the included ‘Zwift Key’ is all that Zwifters will need to set up and adjust their Zwift Ride. The Zwift Key is billed as the only tool needed to assemble the Zwift Ride Smart Frame.

Once assembled, the Zwift Key is securely stored in the top tube where it can be readily accessed to adjust the fit to any rider, making Zwift Ride suitable for sharing with multiple users. Saddle height, bar height, and reach are all adjusted via three clearly identifiable points on the frame. Suited to riders between 5ft (152cm) to 6ft 6 inches (198 cm), riders can find their fit using an included fit card.

Integrated handlebars with dual control pads give full control of Zwift from the handlebars. Here, Zwifters can navigate menus, give RideOns or deploy PowerUps with the simple touch of a button. Additional buttons at the base of the levers can be configured in the game to provide additional shortcuts, such as Ride Ons and PowerUps.

The integrated bike controllers also take care of all essential riding controls. Zwift adds that… ‘Virtual shifting on the Zwift Ride is silent and delivers a perfect shift, every time. With gears suited to every Zwift terrain, Zwifters can select their preferred shifting style – Shimano, SRAM, or sequential.’

In addition to keeping game controls within reach, Zwift Ride also aims to keep rider essentials where needed. Zwifters will find two bottle cages fitted to the frame. These cages are designed for indoor riding with an easy-to-access drop-in, lift-out cageless design.

A tray at the front of the bike also provides space for Zwifters to place their food, towel, and phone. The rubber cover is non-slip and can be removed for easy cleaning.

An optional tablet holder is available to Zwifters that use iOS or Android tablet devices. Priced at US$49.99, the tablet holder integrates with the front of the bike tray and securely holds a tablet via a quick-release fixing strap.

Zwift Ride With KICKR CORE will begin shipping from 26 June 26, 2024: available in the USA, EU & UK via zwift.com & wahoofitness.com. Available in Canada and Australia via wahoofitness.com only.

Pricing:

Zwift Ride with KICR CORE:
USA – US$1299.99
EU – €1299.99
UK – £1199.99
Canada – C$1,999.99
Australia – A$2,299.95

Zwift Ride Tablet Holder:
USA – US$49.99
EU – €49.99
UK – £39.99

www.zwift.com
www.wahoofitness.com