The Running Industry Alliance (RIA) has confirmed race discovery & promotion platform World’s Sports Group as a global partner for The Running Conference presented by haku (TRC24). The industry conference takes place for RIA members from 8-10 December 2024 at Loughborough University, UK.
World’s Sports Group (WSG), founded and headquartered in Sweden, offers a wide range of marketing services for the endurance sports events industry. With an international reach, WSG offers engagement for athletes, event organisers and brands alike, through its discovery and booking platforms.
Products within the World’s Sports Group portfolio include Ahotu, billed as ‘the world’s most comprehensive racing calendar ‘with over 50,000 listed endurance events globally, and World’s Marathons, a go-to platform for running enthusiasts looking to discover destination challenges across the world.
Charlotte Melchert, CEO and Founder of World’s Sports Group, attended The Running Conference 2023 and gave an insightful keynote presentation about the value of international runner participation at events. For TRC24, World’s Sports Group, as a Global Partner will also host and offer a Swedish element to one of the mornings of TRC24, details of which will be announced in the autumn/fall.
The Running Conference 2024 presented by haku is the largest annual RIA member in-person meet up and features curated content for the sport and business of running. Key themes include: the market place; diversity, equity, inclusion and belonging (DEIB); health and wellbeing; research, data, and insights; sustainability and future.
Attendees can expect a mix of speakers, panels, workshops, roundtable discussions, activations, celebrations, and industry networking opportunities.
The RIA team adds that… ‘Particular attention has been placed on the level of attending delegates from RIA Membership organisations representing decision makers for the UK, Ireland and Europe, with the overall aim to create meaningful and purposeful engagement.’
The conference is set to be a sellout again this year with increased capacity at the venue in Loughborough.
New elements for 2024 include product first looks, data and reporting advancements, further opportunities to network, and specific breakout meetings for retail, brands, events and charities.
The first Triathlon Industry Conference will also be taking place at TRC24, after the merger news announced last week.
World’s Sports Group joins MarathonFoto as global partner for The Running Conference 2024, whilst haku is the Presenting Partner for the second year.
Rebecca Richardson, Lead of The Running Conference, said “We are thrilled to welcome World’s Sports Group as Global Partner for TRC24, and are looking forward to seeing Charlotte and the team again in Loughborough in December.
“World’s Sports Group have got a huge reach, and TRC24 is a great platform for RIA members to see how they can work together and enhance their engagement with runners across the world.”
Charlotte Melchert, Founder and CEO of World’s Sports Group, said “We loved attending The Running Conference last year and met an incredibly diverse range of member organisations, which was hugely valuable to our business.
“Endurance sport provides a unique opportunity to not only improve our physical and mental health, but also to broaden horizons and challenge what you thought was possible. Our goal is to help athletes discover unique events and bring the world closer together, whatever your level.
“We are looking forward to connecting with fellow RIA members again in December and to creating lasting new collaborations.”
Running Industry Alliance (RIA) membership applications for 2024 are open until 15 October 2024, and interested businesses in the running arena who wish to apply for membership and attend TRC24 should complete an online application form or contact membership[at]runningindustryalliance.com for further information.
www.therunningconference.com
www.runningindustryalliance.com
