Apparel and compression brand 2XU has been named the Exclusive Compression Technology Partner of Motiv Sports in a new three-year agreement spanning 11 races and reaching over 150,000 runners annually.
The deal begins with the 2025 season and includes high-profile events such as the Long Beach Marathon and Half Marathon, Bay to Breakers 12K in San Francisco, and the Vancouver Sun Run.
US-based Motiv Sports delivers endurance events across North America, and the partnership with 2XU aims to create more direct engagement with runners both on and off the race course.
“This partnership is about more than visibility,” said Harry Markl, Chairman of 2XU. “It’s about being present where performance happens, in the rhythm of everyday runners, at the heart of local race communities, and through product that earns its place, mile after mile.
“As the world’s most advanced compression brand, we’re proud to be recognised as the exclusive compression partner across these events, but our commitment to the run community extends far beyond. From training layers to race day kits and recovery essentials, our product system is designed to support runners across their entire journey.”
As part of the collaboration, runners will have the option to buy a ‘2XU Long Run Tee’ during event registration. The apparel brand said the shirt is built to last, offering a more sustainable alternative to traditional race giveaways.
At events, 2XU will deliver product education and showcase its compression and run-specific ranges through expo activations and marketing campaigns.
“2XU understands what it means to back athletes, not just through words but through design, detail, and credibility,” said Phyllis Blanchard, VP of Commercial Partnerships at Motiv Sports. “Their presence will enhance the participant experience at every level.”
www.2xu.com
www.motivrunning.com
