Threshold Sports has confirmed a new two-year partnership with UK performance brand VÅGA, which will see the headwear company return as Official Headwear Partner across Threshold’s Trail Series ultramarathons and Endure24 relay events in 2026 and 2027.
The renewed deal follows a collaboration during the 2024 season and expands VÅGA’s involvement across Threshold’s full endurance portfolio.
The Lake District-based brand is known for its distinctive short-peak running caps and performance headwear, developed and tested in the hills of Cumbria. Under the agreement, VÅGA will:
- Provide custom-branded headwear for participants to purchase
- Supply kit for Threshold staff and community events
- Retail on-site at Trail Series and Endure24 race weekends
- Feature across Threshold’s digital platforms
- Receive a number of event places for its athlete community
“We’re thrilled to be reuniting with VÅGA for a bigger and bolder partnership,” said Alex Sawbridge, Partnerships Director at Threshold Sports. “Their headwear is hugely popular with our participants, and their presence brings real value to our endurance community.”
John Mason, Founder of VÅGA, said the partnership reflects shared values around challenge and community.
“These events are everything we love about running – big challenges, positive energy, and people pushing their limits. Our gear is built for exactly this, and we’re excited to see more runners rocking VÅGA on race day and beyond.”
Threshold Sports was founded in 2008 and delivers events including Race to the Stones and Race to the King, supporting participants of all abilities with a focus on performance, participation and inclusion.
www.thresholdsports.co.uk
www.teamvaga.co.uk
