Ahotu, the global race calendar and endurance sports marketplace, has partnered with Mika Timing, a specialist in race timing and event solutions. The new tie-up aims to help race organisers increase reach and simplify order management.
Via the new integration athletes can discover and book events on Ahotu and World’s Marathons, with all registration data automatically transferred into Mika Timing’s SportsPro system.
By connecting event promotion with registration and timing operations, the partnership aims to eliminate manual data transfers, reduce administrative workload, and ensure greater accuracy from registration through to results.
According to the companies, this automation removes manual bottlenecks and gives organisers full control over their data, with every booking instantly available.
Charlotte Melchert, Chief Executive Officer of World’s Sports Group, said “We’re excited to partner with Mika Timing to make race management more seamless than ever. By combining Ahotu’s global reach with Mika Timing’s precision technology, we’re helping organisers deliver events that run effortlessly while connecting athletes to races they’ll never forget.”
Harald Mika, Founder and Managing Director of Mika Timing, said “At Mika Timing, we’ve always focused on precision, reliability, and supporting organisers at every step. Our collaboration with Ahotu expands those capabilities, enabling organisers to reach more international participants and deliver world-class race experiences powered by innovation and trust.”
The integration is now available for all Mika Timing partner events.
Ahotu connects athletes with thousands of races worldwide, offering detailed event listings, insights, and reviews across disciplines such as running, triathlon, and cycling. Mika Timing provides full-service timing and results services for mass participation events internationally.
www.ahotu.com/partner/mika-timing
