Spartan and Tough Mudder have announced a new multi-year partnership with JLab, naming the personal audio brand as the Official Audio Partner across multiple international territories.
The deal covers the UK, Germany, Austria, France, Australia and Portugal in 2025, expanding in 2026 to also include the Netherlands and Italy.
Both brands are planning immersive activations across the 2025 and 2026 event calendars.
As part of the collaboration, JLab and Spartan plan to activate a range of initiatives throughout the race season. These will include a branded obstacle, co-branded finisher t-shirts, and a motivational social content series. The partnership aims to enhance the race day experience by integrating JLab’s audio products throughout event sites.
Mark Read, Commercial Director at Spartan, said JLab’s focus on innovation and accessibility aligns with Spartan’s mission to build community through movement.
“These events represent the ultimate test of endurance, grit, and determination,” added Terra Teat, Chief Marketing Officer at JLab. “Whether you’re training for an event or crushing a workout, JLab is here to fuel every step with powerful sound.”
www.spartan.com
www.toughmudder.com
www.jlab.com
