National governing body British Cycling has signed a new partnership that sees Italian clothing brand Alé become its official on-bike clothing partner for the next four years.
Alé will deliver cycling apparel for the entire Great Britain Cycling Team (GBCT) and non-Olympic disciplines for both training and competition, as well as provide jerseys for national series and championship winners.
The partnership will see riders kitted out with a comprehensive on-bike package across all seven Olympic and Paralympic disciplines, as well as non-Olympic disciplines. Additionally, the collaboration between GBCT and Alé will see the continued development of performance kit.
British Cycling notes that… ‘The new partnership brings with it a modern twist on the classic white racing jersey with the iconic GBR panel and the addition of asymmetric arm designs, bringing the red, white and blue to the right arm band, along with the team’s ‘inspire the nation’ mantra emblazoned along the inside collar. In a nod to the past, the navy training kit is back featuring a tonal triangle-based pattern and stealth GBR branding across the chest.’
Performance Director for the Great Britain Cycling Team, Stephen Park CBE said “As GBCT, we are renowned for our world-leading training and competition apparel and needed a partner that would be able to not only meet our current performance level but work with us to continuously develop these standards as we start our preparations for LA 2028.
“Alé have already expressed their commitment and excitement in working with our in-house team to progress further innovations in fabric, design and aerodynamics, so athletes feel proud and confident in the new jersey as they head out to inspire the nation.”
Alessia Piccolo CEO of APG, the company to which Alé belongs, said “For Alé, it’s a huge honour to be the official partner of British Cycling. For over three decades, we have equipped champions, bringing innovation, passion and high-quality apparel to the roads of the WorldTour.
“This new collaboration with the Great Britain Cycling Team represents a unique opportunity to continue creating increasingly high-performance garments across all of GBCT’s disciplines, crafted with expertise and one we’re incredibly excited and proud to take on.”
Chief Commercial Officer for British Cycling, Darren Henry added “We are delighted to be entering into this new chapter with Alé as our official on-bike clothing partner for the next four years.
“We welcome them into the growing portfolio of commercial partners at British Cycling and we look forward to working with them to help grow their brand in the UK market.”
www.britishcycling.org.uk
www.alecycling.com
