British Triathlon has extended its partnership with sportswear firm Descente for another four years, securing its collaboration through to December 2028.
Since 2017, Japan-based Descente has produced British Triathlon’s elite performance apparel. The renewed partnership will see British Triathlon and Descente continue to focus on performance wear, including the development of exclusive ‘Inspired by’ collections and replica kits that will hit international markets in Japan, Korea, and China.
The British Triathlon and Descente tie-up is distinct from the recently confirmed partnership between the national governing body for triathlon and UK-based apparel specialist, HUUB. The British Triathlon partnership with HUUB centres on producing a range of products for the Great Britain Age Group Team.
Ruth Daniels, Chief Executive of British Triathlon, said “Our partnership with Descente is built on shared values of innovation, performance, and excellence.
“We are delighted to extend this collaboration for another four years. Their athlete-first approach and pioneering research and development – created in close consultation with our World Class Programme athletes – make them an invaluable part of our journey to sustained success on the international stage.”
As the Official Performance Apparel Partner of British Triathlon, Descente will continue to provide elite athletes with high-performance trisuits & sportswear, while also equipping British Triathlon staff with premium daily wear apparel.
Mike Cavendish, British Triathlon’s Director of Performance, added “The Descente trisuits don’t just perform at the highest level – they inspire confidence.
“With cutting-edge technology, an unmistakable design, and an athlete-focused approach, they bring our team together and make us stand out every time we compete. Equally important is the premium sportswear that the performance team wear so that they are also able to perform at their best every day when supporting the world class performances of our athletes.”
Motonari Shimizu, Director and Senior Managing Executive Officer at Descente said “We at Descente are delighted to continue our partnership with British Triathlon.
“The British Triathlon Team is undoubtedly one of the strongest in the world and we are proud to have been associated with them. We will ensure the team always has the best suits and our full support to enable them to continue winning.”
www.britistriathlon.org
www.descente.com
