MultiSport Research - The Power of Insight
Home All news Brooks ties-up with Carlsbad 5000 as official footwear sponsor

Brooks ties-up with Carlsbad 5000 as official footwear sponsor

Brooks Running has become the official running shoe sponsor for the Carlsbad 5000, marking a new chapter for the 39th running of the popular 5K Californian road race, scheduled this year on April 6, 2025.

Brooks is sponsoring the Carlsbad 5000 as an event distinguished not only by its scenic oceanfront course but also by its record-setting history. Since its first race in 1986, the Carlsbad 5000 has set the stage for 16 world and eight US records, solidifying a reputation as ‘the world’s fastest 5k’.

“At Brooks Running, we believe in inspiring everyone to run and be active,” said Ed Riegert, Director of North America Retail and Events Marketing.

“Our collaboration with the Carlsbad 5000 allows us to bring our performance-based product to one of the most vibrant running events in the nation. We are excited to be a part of this event, helping to amplify the race day excitement and support runners in achieving their personal bests.”

Brooks creates innovative footwear, apparel, sports bras, and accessories for runners worldwide, that are designed to take you to the place that makes you feel more alive. Brooks currently holds its position as the No. 1 adult performance running footwear brand in U.S. national retail.

John Smith, owner of the Carlsbad 5000, added “Partnering with Brooks Running brings a new dimension to the Carlsbad 5000, enhancing both performance and experience for participants.

“The race is a cornerstone of Southern California’s running calendar, offering a fast oceanfront course that caters to competitive spirits of all ages. The integration of Brooks’ performance technology with the event’s storied tradition is set to offer a superior running experience, where every finisher, from amateur enthusiasts to elite athletes, celebrates their passion for running in a vibrant, supportive community.”

The Carlsbad 5000 offers participants a fast-paced oceanfront course, appealing to runners of all ages and abilities. The event is structured with multiple races throughout the morning of race day to enhance competitive spirit among various age groups. Runners not only enjoy scenic coastal views but also an energetic atmosphere as they approach the finish line.

Post-race, participants gather at the ‘Party by the Sea’ in the Pizza Port Beer Garden for live music and to celebrate their accomplishments. The weekend culminates with the Elite Invitationals, where professional athletes compete before thousands of enthusiastic spectators.

www.Carlsbad5000.com
www.brooksrunning.com