Supertri has announced a new multi-year sponsorship with Athletic Brewing Company, which is billed as ‘America’s largest dedicated non-alcoholic brewer’.
The partnership will span all Supertri and ‘By Supertri’ events, with Supertri noting that this will integrate Athletic into key moments of celebration and social connection for athletes and fans alike.
A cornerstone of the collaboration will be the introduction of post-race celebrations featuring Athletic’s award-winning non-alcoholic beers, ensuring participants can enjoy a refreshing drink at the finish line.
Chris Williams, Commercial Director at Supertri, said “As a brand deeply rooted in the endurance space, Athletic is the perfect sponsor for Supertri.
“This sponsorship allows us to pair our athlete and fan experience with a brand that shares our commitment to adventure, celebration, and community. We’re excited to bring Athletic into our events and create new, memorable experiences together.”
Launched commercially in 2018, Athletic pioneered a proprietary method for making non-alcoholic beer by re-engineering the brewing process through hundreds of small-batch trials. With a mission to revolutionise non-alcoholic beer, Athletic adds that it is the most highly awarded non-alcoholic brewer of the past decade.
Bill Shufelt, Co-Founder & CEO of Athletic, said “Having celebrated the achievements of the endurance community since day one, we recognize the driven, passionate spirit that defines triathletes who seek balance in their everyday lives.
“Supertri embodies that same spirit, and we’re incredibly excited to bring Athletic’s award-winning brews to athletes and fans at these unforgettable events.”
www.supertri.com
www.athleticbrewing.com
