The Rock ‘n’ Roll Running Series has announced a new, multi-year partnership with Athletic Brewing Company. The partnership will feature Athletic Brewing as the Official Non-Alcoholic Beer of each Rock ‘n’ Roll Running Series event in the United States – as well as it becoming the title partner for Athletic Brewing Rock ‘n’ Roll Running Series Las Vegas in 2025.
“We are thrilled to have Athletic Brewing join the Rock ‘n’ Roll Running Series this year,” said Yanni Andreopoulos, Executive Vice President of Global Partnerships for The IRONMAN Group, which owns The Rock ‘n’ Roll Running Series.
“Athletic Brewing has been an incredible partner over the past several years across our event portfolio, and we are excited to offer Rock ‘n’ Rollers the opportunity to enjoy their great-tasting brews product at expos and finish lines across the series this year.”
Bill Shufelt, Co-Founder & CEO of Athletic Brewing, said “We’re excited to expand our partnership with The IRONMAN Group and be a part of Rock ‘n’ Roll events nationwide.
“Since day one, we’ve been helping runners celebrate their race day accomplishments, and we can’t wait to bring Athletic to even more finish lines across the country. Whether toasting a personal best or simply soaking in the post-race vibes, Athletic is proud to be a part of this incredible community.”
Rock ‘n’ Roll participants will get to enjoy Athletic Brewing at the Rock ‘n’ Roll Running Series Health & Fitness Expo prior to each race as well as at the Finish Line Festival at each of the events in the US series throughout the year.
www.runrocknroll.com
www.athleticbrewing.com
