Following a competitive pitch process, SHIFT Active Media has been selected by Castelli to manage global PR and communications for the Italian apparel & accessories brand.
The media tie-up will see SHIFT working in close collaboration with Castelli’s international team and local markets to amplify its products and brand story across international media.
In addition to global media relations, press office management and events, SHIFT will collaborate with Castelli’s teams and athletes across road, gravel and triathlon to showcase the brand’s focus on performance and innovation.
The agency will also communicate Castelli’s heritage that defines its key position in the cycling apparel category as it approaches its 150th anniversary in the sport.
Steve Smith, Global Brand Manager at Castelli said “SHIFT Active Media has been on our radar for a long time. We’ve always admired the results they obtain, the industry insights they have and the professionalism of the team.
“With an acceleration of innovative product launches and brand stories, we knew we needed the best support possible. When we also hear from journalists that they love working with SHIFT, it’s clear that this is the right partner to amplify our message.”
Wayne Brown, CEO of SHIFT Active Media, added “Castelli has always been at the forefront of shaping innovation in cycling apparel for decades, so we’re delighted to be able to work with this iconic brand and help them tell their rich and illustrious story.”
www.shiftactivemedia.com
www.castelli-cycling.com
