French brand EKOÏ has expanded its long-standing partnership with IRONMAN, becoming the event series’ Official Eyewear and Official Bicycle Shoe Partner.
The extended agreement, which runs until 2027, also continues EKOÏ’s existing role as the Official Bicycle Helmet Partner. In 2026, EKOÏ will become the Official Bicycle Pedal Partner, with the brand showcasing its new PW8 pedal/shoe concept.
The collaboration will see a range of co-branded EKOÏ x IRONMAN products available at IRONMAN events in the Official Store at ironmanstore.com.
Jean-Christophe Rattel, founder of EKOÏ, said “IRONMAN is much more than a race organiser: it is an exceptional international brand that has built a unique community of passionate athletes across the world. Every triathlete dreams of competing in an IRONMAN one day.
“For EKOÏ, partnering with this iconic brand is a powerful signal: it reflects our determination to support athletes in their quest for performance. IRONMAN embodies the spirit of pushing beyond limits, values that EKOÏ fully shares. I am very proud to extend this partnership.”
Yanni Andreopoulos, Executive Vice President, Global Partnerships for The IRONMAN Group, added “We’re excited to welcome EKOÏ back as an official supplier of IRONMAN. EKOÏ’s dedication to innovative design and athlete performance makes it a natural fit for our international community of endurance athletes.”
EKOÏ, a French brand founded in 2001, is a player in the cycling equipment market. It has established itself in the road, mountain bike, and triathlon segments. In the 2025 season, the company will work with professional cycling teams such as Cofidis, Arkéa BnB Hôtels, Israel-Premier Tech, and Lotto.
www.ekoicycling.com
www.ironman.com
