Eventrac, the UK-based event management platform, has rolled out a suite of free, built-in affiliate marketing tools. These are designed to help event organisers leverage local communities and influencers for entry growth.
The new feature aims to provide event organisers with a quick and cost-effective method to drive registrations and awareness by turning local sports clubs, leisure centres, gyms, retail shops, and online personalities into a network of paid ambassadors.
According to Eventrac, many organisers over-rely on paid digital advertising while missing the considerable power of local, trusted voices who already have loyal followings.
The new feature streamlines the process of activating and rewarding ambassadors.
How the affiliate tool works
- Ambassador Identification – Organisers can identify sports clubs, businesses, and influencers whose audience aligns with their event.
- Tracking – Eventrac provides unique links or QR codes that ambassadors use to promote the event, ensuring every registration is accurately tracked.
- Flexible Rewards – The system supports a range of rewards, which can include free event entries, gift cards, cash equivalents, or donations to charity partners.
- Cross-Platform Sharing – Affiliates can promote their unique links across various channels, including social media, newsletters, flyers, and posters.
Aaron Bird, Chief Executive Officer of Eventrac, said “Many organisers focus on paid ads and miss the huge potential of their local community and online influencers. Eventrac makes it simple to motivate and reward these ambassadors, track results, and help events grow cost-effectively and quickly.”
By making the tools free and integrating them into its platform, Eventrac adds that it is positioning the affiliate network as a core growth solution for event organisers looking to increase entries, boost awareness, and build stronger community links with minimal effort.
