At endurance.biz, in partnership with our sister company MultiSport Research, we’re pleased to launch the new subscription website: members.endurance.biz.
The new site runs in parallel to this one, and the industry news that is posted regularly by endurance.biz. This news will continue to be free-to-access.
With a team based in the UK & the USA, and serving clients worldwide, the mission of members.endurance.biz is to foster knowledge and insights for all brands active in the world of endurance sport.
The new members.endurance.biz subscription site features monthly Endurance Social Analytics (ESA): extensive data & insights to help endurance sport industry players benchmark and build their brand impact on social media.
The monthly Endurance Social Analytics (ESA) currently features 600+ endurance sport brands spanning the events, gear & training sectors – with new brands added each month. Brand data & insights cover 2,000 social media profiles across Instagram, TikTok, YouTube and Facebook.
Subscriber benefits include:
- Top performing posts: view the key posts that are resonating with the endurance sport community each month
- Online dashboards: access online interactive dashboards to help you benchmark your brand vs the competition
- Off-line data downloads: sort and filter endurance sport’s movers & shakers on social media with data downloads
Other benefits coming soon include: access to webinar(s) about the latest findings; and member-only emails summarising endurance sport trends on social media.
“A few years ago, we developed a data tool for brands to benchmark how they stack up against the competition in the constantly changing world of social media,” said MultiSport Research founder and Managing Director, Gary Roethenbaugh.
“With shifts in social platforms – as TikTok and Instagram have tended to overshadow Facebook for example – we had some enquiries at the back-end of last year to revamp this tool.
“Previous customers said they were interested in accessing online data dashboards as well as examples of top-performing posts so that they could see the type of content ideas & stories that resonate most.
“So, we set out to build a new members.endurance.biz site – providing data dashboards integrated with examples of the top performing posts on social media each month across the endurance sport industry.
Roethenbaugh continued, “This new site helps subscribers to fine-tune their own social campaigns – assisting a more cost-effective and impactful social media strategy.
“With this new subscription offering, it was also very important to us that we kept the existing endurance.biz site as is. We wanted to add something entirely new. It’s about adding value rather than taking away, e.g., via a news paywall.
“So, the readers of endurance.biz can continue to enjoy a regular flow of news about ‘the business of athlete experiences’ throughout the week free of charge. In parallel, subscribers to members.endurance.biz can access a wealth of insights to propel their businesses forwards.”
There are two subscription options at members.endurance.biz:
- Monthly (US$99 per month), giving access to one month’s data and insights, renewing each month
- Annual (US$499 per year) subscription, with 12x monthly data and insights throughout the year, and an annual saving of 58%.
From now until Good Friday (April 18, 2025), those wishing to start with a monthly subscription can access two months’ data (February and March 2025) for the price of a single month.
