IT services firm Tata Consultancy Services (TCS) has been named the Official AI & Technology Partner of the Schneider Electric Marathon de Paris.
The three-year partnership… ‘will seek to leverage TCS’ expertise in artificial intelligence, data analytics, and digital innovation to enhance the race experience, making it more personalized, interactive, and accessible for runners and spectators alike.’
The Paris Marathon is the latest addition to a portfolio of international running events sponsored by TCS. This includes five World Marathon Major races in New York, London, Chicago, Boston, and Sydney, alongside marathons in Amsterdam, Mumbai, Singapore and Toronto.
In total, TCS now partners with 14 global running events with participation from over 600,000 runners.
According to TCS, these partnerships highlight its… ‘dedication to revolutionizing endurance sports through technology and creating meaningful societal impact beyond the finish line. In 2024 alone, TCS-supported races raised nearly $280 million for various charities.’
Yann Le Moenner, CEO of Paris Marathon event organiser Amaury Sport Organisation (A.S.O.), said, “We are delighted to welcome TCS to the Schneider Electric Paris Marathon family of partners.
“Thanks to its expertise in new technologies and artificial intelligence, TCS will continue to grow the event, strengthen the engagement of all audiences, and enrich the digital experience. Together, we aim to offer an ever more immersive and connected experience, serving both runners and spectators.”
The Schneider Electric Marathon de Paris attracts over 55,000 participants from over 145 nationalities, highlighting its international appeal. As part of its vision to integrate AI and cutting-edge technology into sports, the marathon adds that it is partnering with TCS to supercharge the experience of athletes and spectators.
‘From predictive analytics for race strategy to personalized training insights, TCS will leverage AI, data analytics, and digital twin technology to optimize logistics, improve performance tracking, and contribute to sustainability.’
TCS has focuses on delivering advanced technology solutions that help to address complex challenges. Notably, TCS has become the second global IT services brand to surpass the US$20 billion mark, with a brand valuation of $21.3 billion, according to the Brand Finance IT Services 2025 rankings.
Abhinav Kumar, Chief Marketing Officer of TCS, said “Our partnership with the Scheider Electric Marathon de Paris aligns with TCS’ commitment of being a trusted transformation partner for our clients, communities, and the ecosystems in which we live and work.
“This engagement reflects our commitment to using technology towards empowering athletes, optimizing race experiences, and transforming the future of sports. By integrating advanced analytics, AI, digital twin technologies across various aspects of the marathon experience, we not only aim to enhance performance and well-being, but also shaping a more connected and intelligent sporting ecosystem at one of the world’s most iconic race.”
This partnership will also benefit from TCS Pace Port Paris, a part of TCS’ expanding global network of innovation hubs spread across 12 key cities around the globe.
The initial priorities for exploration will include… ‘AI-powered immersive race experiences, personalized AI trainers, and well-being strategies, performance insights and enhanced motivation and engagement tools.’
Rammohan Gourneni, Managing Director of TCS France, added “For the past 30 years, TCS has played a pivotal role in France as a technology provider. We are proud to continue our commitment to the community with this new partnership for the Schneider Electric Marathon de Paris.
“I look forward to engaging our clients and partners in this race as we harness our technology expertise and passion for AI and innovation to create an unforgettable marathon experience.”
www.schneiderelectricparismarathon.com
www.tcs.com
