Fusion Media has been appointed by apparel specialist Q36.5 to lead communications efforts in the UK and USA. The appointment will see Fusion Media focusing on PR and media relations for the brand in two key markets.
Founded in the Dolomites, Italy, Q36.5 focuses on cycling apparel, blending high-performance innovation with sustainable production. It is the main sponsor of the Q36.5 Pro Cycling Team. The apparel brand adds that its mission is… ‘to push the boundaries of technical cycling wear, creating garments that deliver optimal thermoregulation, aerodynamics, and comfort for riders at every level.’
Fusion Media will support Q36.5 with media relations and brand storytelling, ensuring its premium cycling apparel reaches a wider audience of dedicated riders and performance-driven athletes in the UK and US.
Founded in 2008, Fusion Media is known for its work with leading brands such as Red Bull, Shimano, Orbea, Van Rysel, Wahoo, and MyWhoosh. The agency continues to expand its international footprint, leveraging its industry expertise and passion for cycling.
With its headquarters in London, UK, Fusion Media now boasts an international team with staff in Germany, the Netherlands, and the USA.
Wiesia Kuczaj, Managing Director of Fusion Media, said “Q36.5 is a brand that shares our commitment to cycling and innovation, and we’re thrilled to be working with them to amplify their presence in the UK and US.
“Their technical approach to cycling apparel is truly next-level, and we can’t wait to share their story with key media and consumers.”
Luigi Bergamo, Founder & CEO of Q36.5, added “I’m extremely happy and proud to work with Fusion, an agency that knows and loves cycling better than anyone else in the business.
“They will help US and UK cyclists ‘feel the difference’, working with press to better communicate what makes our product so different to everything else on the market.”
www.q36-5.com
www.fusion-media.co.uk
