Fusion Media, the PR and marketing agency specialising in cycling, running, outdoor and lifestyle brands, has announced a partnership with Japanese global sporting goods brand Mizuno.
Fusion Media will focus exclusively on promoting Mizuno’s running products, aiming to elevate the brand’s presence and engage with runners in the UK market.
Fusion Media offers extensive expertise in the running sector, having established The Running Channel in 2018. This channel has become a go-to resource for runners worldwide, offering content from training tips to product reviews.
“We’re thrilled to be working with Mizuno, a brand that shares our passion for sport and active lifestyles,” said Wiesia Kuczaj, Managing Director of Fusion Media.
“Our expertise in the running sector and deep connections within the industry make this an exciting opportunity to bring Mizuno’s running innovations to the forefront of media and consumer attention.”
UK Marketing Manager for Mizuno, Graham Johnson added “Mizuno is very excited to work with Fusion Media as we ramp up our running activity through 2025.
“Having seen Fusion Media’s work with quality, performance-driven brands, we see them as the ideal partner to communicate our forthcoming launches and help us tell our stories, from technical products to the emotive reasons we choose to run.
“As running booms, both Mizuno and Fusion want to be front and centre in helping runners make choices about their shoes that will help them enjoy the sport for years to come.”
The partnership will centre on raising awareness of Mizuno’s latest running shoe launches, technical apparel, and sustainability initiatives.
www.mizuno.com
www.fusion-media.co.uk
