Fitness equipment firm Interactive Strength has signed a binding agreement to acquire Wattbike, the indoor performance training bike business, which has cumulatively sold more than 100,000 bikes to date.
Interactive Strength is a maker of specialty fitness equipment under the CLMBR and FORME brands. The binding agreement with Wattbike is seen as a significant milestone for both businesses. The aim is to form… ‘a unique, omni-channel, fitness-equipment portfolio with key operations in each of the world’s three largest fitness markets – the US, Germany and the UK.’
The deal is expected to close as early as the second quarter of 2025 and is expected to be immediately accretive (adding top-line value) to TRNR’s results.
“We are very energized to welcome Wattbike, its dedicated team and its many customers to the TRNR portfolio,” said Interactive Strength (Nasdaq: TRNR) Founder and CEO Trent Ward.
“The brand, products and training content are incredible assets. Their indoor cycling training platform is arguably the best in the world of its kind for performance training, testing/benchmarking, rehab, injury prevention and low-impact conditioning.”
He continued, “Leading gyms, healthcare facilities, universities, and even special forces military operations recognize this – along with many teams in the NFL, NBA, MLB, NHL and Premier League.
“By expanding their portfolio of indoor bikes from the elite/commercial arena deeper into consumer market segments and improving their award-winning and free-to-use training app, Stephen Loftus and the team have set Wattbike up for global success – especially when paired with TRNR’s marketing, distribution and sales footprint as well as our Nasdaq public listing.”
“Joining forces with Interactive Strength is an exciting step for Wattbike,” said Stephen Loftus, CEO of Wattbike.
“This deal gives our latest product launches and renewed growth a larger, scaled platform for marketing and distribution that will dramatically and cost-effectively accelerate our expansion across key international markets, while staying true to our commitment to deliver world-class training solutions for athletes and fitness enthusiasts alike.
“It’s also exciting to become a key part, and driver, of a high-momentum business like TRNR, that’s natively aligned with our own growth and expansion goals, the importance of quality offerings, and focused specifically on the fitness, health and wellness markets.”
The integration of Interactive Strength and Wattbike will create operating synergies, leveraging shared international distributors such as WOODWAY in the US and Germany, and MeFit Pro in the Middle East.
Both companies have commercial partnerships with leading gym operators and direct-to-consumer (DTC) sales – with Wattbike predominantly in the UK and TRNR in the US.
TRNR’s planned acquisition of Sportstech also strengthens its presence in Germany, supporting Wattbike’s focus on the priority US and German export markets. Additionally, Interactive Strength’s quality & supply team in Taiwan works closely with Wattbike’s long-standing manufacturing partner, Giant/AIPS.
