Multiple IRONMAN and IRONMAN 70.3 events in Canada and the USA have reportedly sold out, with The IRONMAN Group reporting that a number of additional events are likely to reach sell-out status in the coming months.
A release from IRONMAN noted that… ‘Events for 2025 such as the IRONMAN 70.3 Mont-Tremblant, IRONMAN 70.3 Oregon and IRONMAN Canada-Ottawa triathlons proved to be popular destinations selling out quickly when they opened in 2024.
‘The demand has continued with early year sell outs for the Memorial Hermann IRONMAN Texas, Intermountain Health IRONMAN 70.3 St George, IRONMAN 70.3 Chattanooga, IRONMAN 70.3 Rockford-Illinois and IRONMAN 70.3 Oceanside triathlons.
‘In addition, the window is closing quickly for athletes to get spots to the Athletic Brewing IRONMAN Lake Placid, IRONMAN 70.3 Texas, Visit Panama City IRONMAN 70.3 Gulf Coast, IRONMAN 70.3 Victoria, IRONMAN 70.3 Eagleman and IRONMAN 70.3 Musselman triathlons.
‘In 2024, the IRONMAN Lake Placid event was one of the fastest IRONMAN races to sell out and is again filling up quickly with over 90% of slots sold out. The IRONMAN 70.3 Texas and Visit Panama City IRONMAN 70.3 Gulf Coast triathlons are hovering around 85% sold out while the IRONMAN 70.3 Victoria, IRONMAN 70.3 Eagleman, and IRONMAN 70.3 Musselman events sit at over 80% sold out.’
“We are thrilled to see so many IRONMAN and IRONMAN 70.3 races in the region sold out this early into the year,” said Keats McGonigal, Senior Vice President & Managing Director, North America.
“We take a lot of pride in delivering life changing experiences and are privileged to have so many athletes coming to our races to realize their dreams and cross our finish lines. We look forward to celebrating with all our athletes in 2025.”
IRONMAN has shaken up racing options across North America – with the addition of the IRONMAN 70.3 Rockford-Illinois race, the return of IRONMAN 70.3 Boise event and the IRONMAN Canada triathlon’s move to Ottawa.
A release from IRONMAN point to… ‘an increasing interest in IRONMAN and IRONMAN 70.3 racing across Canada and the US, with more events selling out faster and earlier in the year than the last couple of years.’
IRONMAN also cites a growing popularity of its events amongst younger athletes, with participation figures for 18-35 year-olds across North America at an all-time high. When looking across Canadian and US events, 2024 saw an 32% increase in 18-35 year-olds registering for long-distance IRONMAN events. Additionally, female participation in long-distance IRONMAN events saw a 10% increase.
The states of California, Texas, New York, and Florida make up the largest contingent of traveling athletes for North American events, with an overall increase of 15% from 2003 to 2004 in destination race traveling.
In 2024, over 50,000 athletes crossed their first IRONMAN or IRONMAN 70.3 triathlon finish line in Canada or the US, marking a 4% year-on-year increase for first-timer participation. Washington and Indiana saw the greatest overall growth in athletes, with 35% and 32% year-on-year increase, respectively.
With new destinations and events in Canada, the Northwest USA and Illinois in 2025, growth has also been seen in the provinces of Ontario and Quebec, Canada, and in the US State of Illinois, specifically in the Chicago area.
IRONMAN and IRONMAN 70.3 racing across Canada and the USA in 2024:
Most Popular Races Among Women in 2024
IRONMAN 70.3 Oregon
IRONMAN 70.3 Chattanooga
IRONMAN 70.3 Louisville
IRONMAN 70.3 Washington Tri-Cities
IRONMAN 70.3 North Carolina
Top 5 Growth Markets from 2024
Louisville, KY
Seattle, WA
Denver, CO
Chicago, IL
New York, NY
Most Popular Races Among 18-35 Year-Olds in 2024
IRONMAN 70.3 Victoria
IRONMAN 70.3 Boulder
IRONMAN 70.3 La Quinta
IRONMAN 70.3 Mont-Tremblant
IRONMAN 70.3 Maine
Top 5 Travel Races in 2024
PARADOX IRONMAN Arizona
Memorial Hermann IRONMAN Texas North American Championship
Visit Panama City Beach IRONMAN Florida
IRONMAN 70.3 Oregon
IRONMAN Chattanooga
