IRONMAN has announced a new partnership which sees Quintana Roo become an Official Supplier Partner of IRONMAN.
Building on a partnership at the 2024 IRONMAN World Championship triathlon in Kailua-Kona, Quintana Roo will expand its event presence beyond the United States in 2025 – offering on-site services for Quintana Roo athletes at:
- Five IRONMAN and IRONMAN 70.3 triathlon events in Europe;
- The 2025 IRONMAN World Championship races in Nice (men’s edition) and Kailua-Kona (women’s edition); and
- IRONMAN 70.3 World Championship race in Marbella.
Quintana Roo will also be working closely with IRONMAN to introduce a series of IRONMAN branded tri-bikes designed for athletes who choose to take on an IRONMAN branded event.
IRONMAN Bike Partner Program
As an Official Supplier Partner, Quintana Roo is also the first bike brand to be announced as part of the newly formed IRONMAN Bike Partner Program. According to IRONMAN, this aims to break down geographical barriers when it comes to connecting athletes with bike brands, and in-turn support the bike industry in reaching more customers globally.
The IRONMAN Bike Partner Program is a new concept that provides bike brands from across the globe with access to the IRONMAN audience while enhancing the athlete experience with direct engagement at selected races, including the IRONMAN World Championship triathlons and IRONMAN 70.3 World Championship triathlon.
A release from IRONMAN added that… ‘The bike partner program gives brands the freedom to work within markets and events that are important to their goals as they interface with current and prospective customers.’
Quintana Roo on-site
At selected events, Quintana Roo will work alongside IRONMAN to offer on-site personal service at events – already familiar to triathletes at many IRONMAN events in North America. This will be extended to athletes at races throughout Europe for the first time.
Within the IRONMAN Village, triathletes will be able to experience Quintana Roo’s range of triathlon bike offerings; and Quintana Roo owners will also be able to take advantage of complimentary pre-race safety and gear adjustment service on their bikes ahead of their races.
Quintana Roo will be present supporting its athletes at the following events throughout 2025:
- IRONMAN 70.3 Alcudia-Mallorca – May 10
- IRONMAN Hamburg European Championship – June 1
- Mainova IRONMAN Frankfurt European Championship – June 29
- IRONMAN Copenhagen – August 17
- IRONMAN World Championship, Nice (Men’s race) – September 14
- IRONMAN Wales – September 21
- IRONMAN World Championship, Kailua-Kona (Women’s race) – October 11
- IRONMAN 70.3 World Championships, Marbella, Spain – November 8-9
IRONMAN V-PRi triathlon bikes
Quintana Roo will be making available for purchase to triathletes worldwide an IRONMAN Edition of its flagship V-PRi triathlon bike, as well as an All World Athlete (AWA) Edition V-PRi, with a colourway option available exclusively for purchase to All World Athletes.
Triathletes can build and order their IRONMAN Edition bike directly online, and have it shipped to their door – ‘ready to ride’.
“This partnership allows us to not only bring to IRONMAN triathletes an expansive range of triathlon bikes designed solely for top-tier performance in multisport, it allows triathletes to experience a special level of personal attention they deserve – an aspect of our brand that has made us unique in a highly-competitive landscape,” said American Bicycle Group (ABG) and Quintana Roo President Chris Pascarella.
“The athletes are the true star of the show, and IRONMAN’s care for the athlete runs in parallel with that of Quintana Roo; it’s something that makes this pairing so authentic and seamless.”
Yanni Andreopoulos, EVP of Global Partnerships at The IRONMAN Group, said “We are excited to welcome Quintana Roo as the first partner in our newly formed IRONMAN Bike Partner Program.
“Choosing your perfect race day bike and being confident it will help you perform at your best on the day can be a minefield. With this new program, our athletes have an opportunity to experience different bike brands at different races, so they can find what works for them without being limited by geographies.
“I am very pleased that Quintana Roo have recognized the opportunity to connect with our athlete community and committed to support their athletes at key events throughout the year, thereby improving their experience. Similar to IRONMAN, Quintana Roo has a rich history in triathlon, and prides itself on being athletic-centric in all that it does. We are very much looking forward to their increased presence at European events through 2025 and beyond.”
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