Italian eyewear brand, KOO Eyewear, has announced the continuation of its official partnership with professional German cycling team, Red Bull – BORA – hansgrohe.
KOO Eyewear and Red Bull – BORA – hansgrohe kick started the 2025 race calendar with the opening classic of the Tour Down Under in Australia on January 18th.
“The word that best describes the relationship between KOO and Red Bull – BORA – hansgrohe throughout its history is ‘dialogue’,” said KOO’s Marketing Director, Simona Tironi.
“An open, two-way channel between opinions and ideas with professional athletes who are constantly testing eyewear in KOO’s product lineup provides our brand with invaluable feedback that we’re able to relay to our active consumer base.”
The collection of partner sunglasses from KOO worn by the Red Bull – BORA – hansgrohe teams include ALIBI which positioned for climbers due to their light weight, the DEMOS which feature longer temples and are therefore more stable for sprinters, and HYPE, KOO Eyewear’s newest road cycling model that features maximum ventilation.
