Event registration firm Let’s Do This has launched a new AI agent called NOVA by Let’s Do This, which is designed to provide greater support to its event clients.
NOVA is intended to help event organisers identify opportunities in their data and execute strategies aimed at growth. It is currently in beta with leading event organisers in the US and the UK. Organisers can join a waitlist on the Let’s Do This website to add the technology to their events.
The new push into AI comes alongside Let’s Do This reporting a period of significant growth in the US market in the third quarter.
Sam Browne, Chief Executive Officer of Let’s Do This, said “NOVA is redefining what event organizers can expect from their registration technology, moving from manual, outdated software to a smart proactive advisor, freeing organizers to focus on what they love most: the participant experience and growth.”
NOVA uses live data from an organiser’s registration activity, combined with anonymised benchmarks from other events using the platform, to provide ‘industry-focused, actionable recommendations’. Its capabilities include:
- Report Generation: Generate and share event performance reports quickly via voice or text
- Data Analysis: Analyze past event data and provide insights and recommendations for future event strategies
- Industry Benchmarking: Compare similar events across the industry to assess performance against competitors
- Growth Advisory: Identify and act on growth opportunities, leveraging Let’s Do This growth tools such as targeted discounts, social referrals, and fast checkout
- Event Launch Optimisation: Use demographic, registration, and finance data to inform the timing and pricing of future event launches
Fredrik Bjurenvall, Chief Marketing Officer of the Honolulu Marathon, said “I’m really enjoying exploring how NOVA can help me uncover new opportunities and insights from my event data.
“The growth suggestions it’s provided are incredibly insightful, and I’m excited to dig into them further with the team.”
In addition to NOVA, Let’s Do This has partnered with select event organisers, including Atlanta Track Club and London Marathon Events, to launch a customer support-focused AI agent. This agent is designed to enhance customer service teams by improving response times and customer satisfaction on organiser websites.
Let’s Do This points out that the Customer Support AI agent can take action on 70% of industry-specific customer requests, such as processing deferrals and cancellations, swapping a participant’s distance or event, and managing refunds.
Alex Rose, Chief Operating Officer at Let’s Do This, said “It’s been so inspiring to see the team drive this next stage of our innovation – we’ve completely overhauled the way we work to embrace our new AI focus, upskilling and empowering our teams to deliver best-in-class AI products to our partners.”
