US-based mass participation event organiser Motiv Sports is partnering with Laurel Innovations to roll out the latter’s timing technology across its US endurance sports events portfolio this year.
Laurel Innovations is a US-based endurance event technology and services company. The collaboration will see Laurel technology used at some of Motiv Sports’ largest races, such as the Long Beach Marathon, Bay to Breakers, and the Savannah Southern Half Marathon.
In total, the move to Laurel will aim to enhance race day digital experiences for around 150,000 participants across 11 events.
“Our participants come to Motiv events to have top-notch experiences that surprise them, delight them, and help them achieve their goals,” said Crystian Kumnick, Managing Director of Motiv Sports.
“Introducing Laurel and its benefits to our races will further elevate the best-in-class race days our runners have come to expect.
“As our participants come together at our events for community and connection, technology such as Laurel helps the memories live on longer and create even more participant loyalty.”
Laurel technology translates timing data into dynamic, AI-generated race recaps, delivering a personalised, shareable experience for every participant.
According to Laurel, for spectators, real-time tracking with greater accuracy allows them to more easily cheer on and support their friends and family taking part in the race.
“As the endurance event industry continues to surge, top organisers are looking for ways to not only make their events stand out, but keep them ahead of the curve when it comes to technology,” said Phil Dumontet, Chief Executive Officer of Laurel Innovations.
“This new partnership to bring Laurel to their Motiv events in the US signals to us that timing enhancements are part of that strategy. Laurel’s data-driven insights will be a differentiator and opportunity creator for Motiv’s event staff, spectators, and runners as they complete some of the most iconic events in North America.”
The technology also aims to help event directors and law enforcement with real-time visibility on athlete positioning. This helps with faster response times, improved safety protocols, and a more controlled race environment.
This year, Laurel’s technology will power over 200 races across the US, including the San Antonio Marathon in San Antonio, TX, the Boston 10K For Women in Boston, MA, and the Seattle Marathon in Seattle, WA.
www.MotivSports.com
www.LaurelT.com
