US-based wellness tech company Hyperice has partnered with luxury London hotel, The BoTree, to host a recovery suite on September 17-18, 2025, during London Fashion Week. The event includes a showcasing of the new Hyperboot by Nike x Hyperice.
The collaboration coincides with the UK and European consumer launch of the Hyperboot, which is scheduled for October 2, 2025. The hotel is offering an exclusive suite for invited guests to use the latest Hyperice warm-up and recovery technology.
As part of the event, a 5km run was led by Courtney Fearon and Tess Glynne. Participants then returned to The BoTree for a post-run experience with Hyperice’s full suite of recovery technology. The hotel’s event space, 77, was transformed into a venue with recovery stations, a DJ, and refreshments.
Steph Smith, Vice President of Marketing at Hyperice, said “We’re excited to partner with The BoTree over London Fashion week to bring a premium recovery experience to life. This partnership is about redefining what and where recovery can look and feel like.”
Reena Pabari at The BoTree said “Vibrant connections are at the heart of The BoTree. Our spaces are designed to bring bold visions to life. Working with Nike and Hyperice is part of our commitment to conscious choices that create stand out collective energy in our spaces.”
The Hyperboot is a wearable footwear innovation that uses heat and air-compression massage to help with warm-up and recovery. It contains a system of dual-air bladders and thermally efficient heating elements.
The Hyperboot will retail for £699.99 and will be available on October 2, 2025, from nike.com and hyperice.com.
