Replacing previous sponsor FILA, a new title sponsor has been announced for the LAKE GARDA 42 running event, with Peak Sport on board for the next three years, starting from 2026. The race will be renamed PEAK LAKE GARDA 42.
The PEAK LAKE GARDA 42 is scheduled for Sunday, April 12, 2026. The partnership with the China-based international sports brand will cover the 2026, 2027, and 2028 editions of the marathon and half marathon, which take place on the shores of Lake Garda in Italy.
The company organising the event, COMMUNICO Italia, noted that registrations for both the 42km and 21km distances – the LG42 and LG21 – have already sold out more than six months before the start of the next edition on Sunday, April 12, 2026.
The event is set to welcome 5,000 runners to the fifth edition of the run, which touches three Italian provinces – Brescia, Trento, and Verona – and three regions.
Peak Sport, which produces sports footwear, clothing, and accessories, will also contribute its running experience to the event, including the traditional Saturday run, which will become the PEAK Morning Run.
Founded in 1989 in Quanzhou, China, Peak Sport is distributed in more than 155 countries. The company is known for its presence in basketball but aims to expand its reach, with road running being a key target.
Its product offering includes its patented adaptive cushioning technology called ‘PEAK TAICHI’, which is said to guarantee comfort and high support when running at the end of the aerial phase. It also has expertise in 3D printing for sports footwear.
Christin Wu, Deputy General Manager of Peak Sport, said “As a sports brand with strong ties to the world of running, at PEAK we have always focused on technological development in the design of our products: from running shoes to technical clothing, we have constantly refined solutions that combine performance and experience for runners around the world – and the Lake Garda 42 experience in the running event landscape aligns perfectly with our philosophy.
“We have therefore decided to form a partnership that will allow us to showcase our running technology, such as PEAK TAICHI High-Tech Instant Rebounding, to an international audience that is extremely attentive to their choice of shoes over the next three years.”
Patrizia Pederzolli-Deißenberger of COMMUNICO Italia said “With PEAK, we have a strong international partner as title sponsor.
“The global sports brand PEAK will accompany our marathon over the next three years and embodies passion, performance and lifestyle: values that fit perfectly with the spirit of our event. Together, we want to promote the world of running and enrich the marathon with new stimuli for all participants.”
