British bike brand Pearson Cycles has introduced the new Shift – a UCI-approved aero road bike model that the company notes is… ‘designed to help riders cover ground quickly without sacrificing comfort.’
The new Shift aero bike trims 20% from its predecessor’s weight while delivering a smoother ride. Optimised for performance-focused riders, the racing machine utilises an adapted T1000 and Toray M Series Carbon layup to improve compliance and enhance ride quality.
Pearson adds that Toray M series with Toray 1000 has allowed the Shift to be more compliant without losing market-leading drive train efficiency.
Scott Davies, CEO at Pearson Cycles said “The time our team spends refining details on our bikes is really reflected in the new Shift. We had a great bike to begin with, with class-leading drive train efficiency, but taking rider feedback on board meant we could take it another step.
“We are also excited to bring our new brand to life with this bike, we have been working on the re-imagination of the oldest bicycle company in the world for a year and half, it’s something we haven’t taken lightly, we are very happy and proud to be launching it alongside this amazing bike.”
The new Shift is available through Pearson’s direct-to-rider service or at a hand-picked group of retailers. Pearson adds that every bike is delivered ready-to-ride, with a £200 Cashback Bike Fit voucher and a 30-day free exchange for any parts or components.
Highlights
- Advanced layup: High-modulus T1000 carbon chassis with improved compliance for enhanced ride quality
- Race-day weight: Complete build 7.6kg (Size 3, built with Dura Ace and AE65-R wheels), reportedly 20% lighter than the previous iteration
- UCI-approved frame raced by Pearson-sponsored team Spectra Racing
- Tyre clearance – 32mm
