247, the performancewear arm of British fashion brand Represent, has announced the signing of Elite 15 HYROX athlete James Kelly to its TEAM 247 athlete roster.
James Kelly joins 247 during the week of the HYROX World Championships in Chicago where he is a favourite to stand on top of the podium in the Elite 15 race.
Hailing from the Sunshine Coast, Australia, Kelly burst onto the scene in late 2022, breaking the 60-minute barrier in his debut HYROX Pro race. Since then, he’s collected multiple titles, including wins at HYROX Hong Kong, Glasgow, and Atlanta in 2025.
Represent Clothing Creative Director, George Heaton said “With 247 I’ve always sought to build a team of athletes that inspire me. James is the embodiment of this: an athlete on his own mission, grinding day in day out to achieve his goal within his sport.
“From his breakthrough debut to now being on the verge of a world title, James is proving what happens when talent meets discipline.”
James Kelly, said “Joining TEAM 247 is more than just a partnership, it’s about aligning with a brand that shares my mindset and hunger to push limits. 247 is building something special, and I’m proud to be part of a team that embodies both grit and performance at the highest level.”
Kelly joins HYROX Elite 15 athlete Jake Dearden, CrossFit Games athlete Victor Hoffer, and ultrarunner Will Goodge, at 247 as the brand continues to build its roster of ambassador athletes.
