ROUVY, the indoor cycling app, has confirmed a sponsorship with event organiser Life Time, which sees some of the world’s top off-road cycling events being made available to ride virtually.
Marking ROUVY’s intent to better serve the gravel cycling community, six of Life Time’s events have been incorporated into the sponsorship. These are: Sea Otter Classic presented by Continental; UNBOUND Gravel presented by Shimano; Big Sugar Gravel; Leadville Trail 100 MTB presented by Kenetik; Crusher in the Tushar; and The Rad Dirt Fest.
Participants of these races will benefit from a series of digital activations via ROUVY, providing opportunities to prepare ahead of taking to the race start line.
ROUVY users worldwide will also be able to ride the event routes virtually, as they are recorded and published on ROUVY throughout the season.
In addition, with Life Time race participants recording and sharing their own onboard video footage, the new partnership offers the gravel community a chance to add to ROUVY’s planned library of virtual gravel routes.
Using ROUVY’s AI Route Creator tool, set to launch publicly in the coming months, riders can help develop more gravel content and allow other riders globally to sample the US gravel scene and Life Time’s races.
Petr Samek, co–founder and CEO of ROUVY, said “We’re continuously looking for new ways to provide engaging indoor riding adventures for our users.
“Whilst the outdoor gravel scene has exploded in the past years, this hasn’t been well supported by the indoor cycling space, until now. With this exciting new sponsorship, we’re looking to encapsulate the joy and excitement of Life Time’s incredible, genre-defining events within our realistic high quality video virtual routes, allowing everyone the chance to experience what it’s like to ride some of the world’s most loved gravel races.”
www.rouvy.com
www.lifetimegrandprix.com
