Performance footwear brand HOKA has announced a new collaboration with MAAP, the Australian-born premium cycling apparel brand.
MAAP is no stranger to brand collaborations, having previously got-together with cycling shoe brand QUOC and eyewear specialist 100%. The new HOKA x MAAP tie-up aims to bring together the worlds of running and cycling, highlighting technical innovation designed for endurance sports while also transitioning into everyday streetwear.
“HOKA & MAAP’s shared competitive spirit for leading endurance sport and the infusion of performance into the everyday makes our partnership as pure as a collab can be,” said Thomas Cykana, Senior Director of Global Collaborations at HOKA.
“Our teams have come together as genuinely like-minded groups who appreciate the combined art & science that fuels running & cycling in the modern marketplace.”
Cykana added “Both brands confidently deliver cutting-edge innovation and reliable product solutions while offering a fresh and compelling perspective. The Tecton X2 [shoe] we crafted together is an embodiment of the visionary position we share.”
Misha Glisovic, MAAP Chief Creative Officer, said “We’re seeing more and more crossover between fashion and endurance sports, and that speaks to a broader desire to get outside and incorporate movement into our everyday lives.
“We see both MAAP and HOKA as brands that prioritize performance while creating a ripple effect that extends beyond our respective sports, ultimately bridging the gap between lifestyle consumers and dedicated athletes.”
Available in a signature ‘limeade’ colourway, a new collaborative shoe offering is built on HOKA’s acclaimed Tecton X2 sole, featuring a parallel carbon plate that delivers a propulsive ride on varied terrain.
Reflective detailing, inspired by MAAP’s technical cycling apparel, enhances visibility on and off the bike. Hot melt overlays and splatter paint details aim to further elevate the shoe’s design, paying homage to MAAP’s aesthetic.
The HOKA x MAAP collaboration launches exclusively at MAAP stores on July 11, 2025, followed by an international release on MAAP.cc and HOKA.com on July 15, 2025 for US$230 / €225 / AU$350 / £185.
To celebrate, MAAP will host a series of community experiences on July 12th at select locations in Melbourne, Los Angeles, and Berlin.
