Everlast Gyms has been named the official national partner of HYROX Performance Centers in the UK, launching an exclusive three-year partnership with the global fitness race brand.
Together, Everlast Gyms and HYROX are aiming to roll out 60 HYROX Performance Centers across the UK and Ireland by 2028 – with the first openings in Liverpool, Manchester, and Dublin scheduled within the next six months – delivering training environments for the rapidly growing HYROX and functional fitness communities.
This roll out of Performance Centers marks a KEY moment for the HYROX community in the UK and will join the 1,500 training clubs across the country which are part of the affiliate model in offering athletes HYROX training.
HYROX notes that… ‘The Performance Center model is set up to ensure maximum quality, efficiency, and capacity to facilitate HYROX Group Training at Everlast Gyms nationwide – continuing to grow the HYROX training community and prepare athletes of all levels for race day.’
Situated within Everlast Gyms, each HYROX Performance Center is crafted to replicate the full HYROX race-day experience, outfitted with Official Centr x HYROX Competition Equipment used by athletes worldwide at HYROX races.
Each Everlast Gyms HYROX Performance Center will feature the official Wall Balls and Targets, Octo Kettlebells, Power Sleds and Rope, Sandbags, Edge Bumper Plates, and the newly launched Competition Perform Turf. The aim is to create a true-to-competition environment that brings the demands and flow of race day into everyday training.
Commenting on the partnership, Michael Murray, CEO of Frasers Group, owner of Everlast Gyms, said “Bringing HYROX Performance Centers to the UK is a big milestone for Everlast Gyms and for the fitness community.
“Our ambition is to create aspirational training environments and be at the forefront of performance-led functional fitness and recovery, all at an accessible price. Becoming the official UK Home of HYROX does exactly that – connecting us with the HYROX community in an integrated way.”
Douglas Gremmen, Global Head of 365 at HYROX added “One of our main goals with HYROX Performance Centers is to give athletes the opportunity to train in conditions which replicate race day, so they can prepare optimally and improve performance.
“We’re excited to be bringing this experience to UK athletes and our partnership with Everlast Gyms builds on the existing success of our HYROX Training Clubs, and one that is set to raise the standard even further of HYROX training across the UK.”
The latest announcement reinforces a shared commitment between Frasers Group and HYROX. It follows Frasers Group-owned Sports Direct being named as the official title sponsor for five HYROX races in 2025.
To activate with HYROX athletes, Everlast Gyms will introduce dedicated HYROX classes and training programmes designed to help gym members of all levels prepare effectively and consistently. Everlast Gyms members will also receive early access to HYROX tickets.
Additionally, Everlast Gyms will host HYROX simulation events at Everlast Gyms in Gateshead, Rotherham, and Thurrock from July 22–24, aiming to offer a race-day experience directly to gym members.
www.hyrox.com
www.everlastgyms.com
