In December 2024, Selle Italia confirmed that it has acquired the Biella, Italy-based shoe brand, Vittoria, which has been developing and manufacturing cycling shoes for almost fifty years.
Giuseppe Bigolin, President of Selle Italia, said “As we did in 2016 with Selle San Marco, we are gearing up to expand our range of action with a company that has always believed in technological development, in style and in the ‘Made in Italy’ brand. Just like us.”
Founded in the 1970s by Celestino Vercelli – who decided to establish Vittoria at the end of his professional cycling career – over the years, Vittoria cycling shoes have been popular among top-tier and amateur athletes.
Since its incorporation in 1976, Vittoria has been associated with elite cycling, including Stephen Roche who clinched a historic treble in 1987: Giro d’Italia, Tour de France and the World Championship.
However, it was with Marco Pantani that the two companies – Vittoria and Selle Italia – saw their paths cross. The Italian cyclist nicknamed ‘The Pirate’ won major trophies in the 90s wearing Vittoria shoes and pedalling with Selle Italia accessories.
Riccardo Bigolin, who represents Selle Italia’s second generation, said “This was not just a question of seizing a market opportunity. As a matter of fact, we listened to our heart, because we believe that the development of new technologies deeply rooted in our Italian tradition, can be the game changer in the future, also integrating it with a scientific approach.
“We aim at taking up the challenge of tomorrow’s market, working on the synergy between our companies, where the Made in Italy brand remains the key to success.”
Based in Asolo, Italy, Selle Italia has confirmed that the Vittoria Cycling Shoes brand will now become part of its group. The Vittoria brand shoe collection ranges from road cycling to triathlon, from mountain bike to gravel cycling, as well as a line for lovers of neo-vintage products.
www.selleitalia.com
www.vittoria-shoes.com
