Science in Sport (SiS) has been announced as the Official Nutrition Partner to the Lloyds Tour of Britain, in a partnership covering both the upcoming women’s race, and September’s men’s event.
Science in Sport’s partnership with Britain’s biggest professional cycling race and the UK’s largest free-to-attend sporting event, will begin with the Lloyds Tour of Britain Women, which gets underway from Dalby Forest, North Yorkshire on June 5, 2025.
SiS will have on-course, podium and media branding across the 10 days of elite women’s and men’s racing in the Lloyds Tour of Britain, as well as hospitality rights. The brand will also have activation rights in fan zones at stage finishes where race fans can sample products.
Race organiser British Cycling Events will also collaborate with the Science in Sport team around a planned activation targeted at local cycling clubs at stage finishes of the race.
Following the Lloyds Tour of Britain Women, which culminates in Glasgow on Sunday 8 June, the partnership will continue through the six days of the Lloyds Tour of Britain Men, from September 2-7, 2025.
Dan Lampard, Chief Operating Officer of Science in Sport, said “We’re very pleased to be the Official Nutrition Partner to the Lloyds Tour of Britain, covering both the women’s and men’s races.
“It’s a pinnacle moment in the British cycling calendar and we are thrilled to be a part of an event that celebrates both professional and amateur cyclists.”
Darren Henry, Chief Commercial Officer at British Cycling, added “We are delighted to extend our partnership with Science in Sport beyond British Cycling, and to welcome them as a partner to this year’s Lloyds Tour of Britain, with the excitement building up to this week’s start of the race.
“Through partnering with Britain’s biggest free-to-watch spectacle, we will be able to work with Science in Sport to continue to promote that sports nutrition is not only for the professionals, but a fuel for everyone who loves cycling.”
www.britishcycling.org.uk
www.scienceinsport.com
 has been announced as the Official Nutrition Partner to the Lloyds Tour of Britain women’s and men’s events.){kind=link}