The 2025 Supertri Toulouse event recorded strong results both on and off the course, with the introduction of the new Toulouse Triathlon mass participation race proving popular.
The event, held alongside the professional Supertri League race, reportedly generated a total economic impact of €5.3 million for the region. In total, Supertri reported that 16,250 people attended across the race weekend.
Almost half of all participants (47%) travelled from outside the host economy, bringing tourism revenue to local hotels, restaurants, and businesses.
The inaugural Toulouse Triathlon sold out all 1,300 race entries. The race attracted a diverse field, with 28% of participants taking on their first-ever triathlon. An impressive 95% of participants indicated they may return to the event the following year.
Michael D’Hulst, Chief Executive Officer and Co-Founder of Supertri, said “Bringing the Toulouse Triathlon to life alongside our professional event has been a huge success.
“The enthusiasm from both local participants and those travelling from across France and beyond shows the strength of the triathlon community here. Toulouse has truly embraced the Supertri spirit – delivering sporting excellence, community impact, and significant economic value.”
Supertri’s commitment to social impact saw €10,000 raised for the Institut Universitaire du Cancer de Toulouse-Oncopole through sales of the official Race Finisher T-shirt.
The Supertri League professional race also showcased Toulouse to an international audience, with Supertri claiming that the broadcast reached more than 4 million viewers worldwide.
In the professional races, Jeanne Lehair of Podium Racing secured her first Supertri League Championship title in her hometown. The men’s event saw Csongor Lehmann of Stars & Stripes win the overall Supertri League title after recording back-to-back victories in the series.
Supertri is an international leader in short course triathlon. The event organiser adds that it is… ‘aiming to inspire the competitor in everyone, from the first-time participant to the Olympic hopeful.’
