Taiwan’s bicycle industry is showing early signs of recovery, following a prolonged global market slowdown. According to preliminary data from the Taiwan Bicycle Association (TBA), exports of both e-bikes and component sales increased during the first quarter of 2025, driven by growing demand for premium products and higher average unit prices.
From January to April, the export value of e-bikes reached US$236 million (approx €207 million), marking the first year-on-year growth since the pandemic. While shipment volumes continued to decline, the average export price per e-bike rose by 12% to US$2,023 (approx €1,776).
“This increase in export value, despite a continued drop in volume, highlights the success of Taiwan’s shift toward premium segments,” said Robert Wu, Chairman of the TBA.
“A single e-bike typically commands the price of three conventional bicycles, which has prompted many Taiwanese manufacturers to scale up investment in e-bike development.”
Component exports also improved during the same period, reaching US$437 million (approx €384 million) – representing a 5.9% year-on-year increase. The TBA attributes this growth to a recovery in new bike orders and steady OEM demand for replacement and aftermarket parts.
“There are signs of renewed activity in the market for new bicycles, especially in Europe and North America,” said Wu. “While the industry remains cautious, the current data points to a gradual stabilization and a renewed focus on high-end innovation.”
The Q1 export figures arrive ahead of Eurobike 2025, where many of Taiwan’s leading manufacturers are expected to showcase new technologies to bolster their position in the international premium e-mobility market.
www.taitra.org.tw
www.trade.gov.tw
