Eurobike has released details of its specialist program for 2025, with a focus on industry challenges, digital transformation and sustainable mobility. The 33rd edition of the international trade show takes place on June 25–29, 2025, at Messe Frankfurt, Germany.
The first three days of the show (June 25–27) are open to trade visitors and will feature conferences, networking events, guided tours and workshops. The program has been developed in cooperation with industry associations including CIE, CONEBI, ZIV, Zukunft Fahrrad and VSF.
Key themes
The specialist content begins with Industry & Start-Up Day on Wednesday, June 25, which will address digital innovation, market development and transformation across the bike and ecomobility sectors.
Marianne Weinreich, co-founder of the Cycling Embassy of Denmark and an expert in cycling policy, will open the conference. Speakers include Mikko Ampuja, founder of Vapus; and Eva Guldentops, COO of Cyclis Bike Lease, who will explore services as a growth market. Björn Bergfeld of CarGoes Bikes will address digitalisation and AI within the cycling ecosystem.
Wasilis von Rauch, Managing Director of Zukunft Fahrrad, said the event would provide “valuable insights, particularly regarding the European and German leasing market,” adding that company bike leasing remains “a success model for the entire industry.”
Mobility Convention and cargo bike sector
On Thursday, June 26, the Mobility Convention will explore strategies for embedding sustainable transport across municipalities, businesses and institutions. It will have an interdisciplinary focus, particularly in relation to smart cities.
Manuel Marsilio, General Manager of CONEBI, said the event supports a shared goal of “promoting the bicycle industry as a cornerstone of sustainable mobility in Europe and beyond.”
Later that day, the Cargo Academy will examine regulation and market opportunities across sectors using cargo bikes. Eurobike’s wider ecomobility program will also highlight specialised vehicles for business use, including narrow electric vehicles and cargo solutions for facilities management and logistics.
Digitalisation will be a core theme across all three days. The Federal Association of the Digital Economy will once again provide input at the event.
Additional program content
Networking sessions include Women in Cycling and Pink Thursday, alongside guided tours and meetings focused on tourism and the cargo sector. The Bike Travel Forum and Gravel Talk will place a spotlight on cycling tourism and community engagement.
Eurobike 2025 runs from Wednesday, June 25 to Sunday, June 29. Trade days are June 25–27, with the public weekend taking place on June 28–29.
