Italian brand fizik has partnered with Cure Leukaemia as the official helmet and shoe sponsor of The Route – a women-only cycling challenge that mirrors the full Tour de France Femmes avec Zwift route one day ahead of the professional peloton.
Organised by Cure Leukaemia, the UK-based official charity partner of the Tour de France Femmes avec Zwift, The Route offers amateur female cyclists the opportunity to ride the same closed roads and iconic climbs taken on by the pros, while raising funds for blood cancer research.
As part of its 2025 support, fizik will supply all participants with performance-focused helmets and cycling shoes. The brand, which also equips WorldTour riders in the Tour de France Femmes, stated that the partnership reflects its continued investment in women’s cycling.
“We are incredibly proud to partner with Cure Leukaemia for The Route in 2025,” said Alex Locatelli, Senior Product Manager at fizik.
“This event not only offers women a remarkable physical challenge but also a powerful initiative to raise funds for life-saving research. As part of our continued support in women’s cycling we are honoured to support the charity and the inspiring women as they tackle the challenge.”
Cure Leukaemia’s Head of Sponsorship, Alex Smith, said fizik’s support would be “invaluable” in helping riders complete what is a “gruelling event” and added that the partnership “demonstrates their commitment to supporting cyclists at all levels.”
Funds raised from The Route support the ATICUS Network, which helps accelerate access to clinical trials for children with blood cancer.
www.fizik.com
www.theroute.co.uk
www.cureleukaemia.co.uk
