Ethical custom cycling clothing brand, The Long Run Club (LRC), has collaborated with fellow B Corp creative company BUCK and communityinterest company (CIC) Ride For Freedom (RFF) to launch a limited-edition cycling jersey.
The jersey is designed for teams, clubs, and companies to support real-world change, with every purchase funding school workshops that teach children how to spot the signs of modern slavery and protect themselves.
The campaign launches ahead of Anti-Slavery Day (October 18) and coincides with RFF’s flagship Cycle Revolution Event Week. This is an international initiative that invites individuals, clubs, and businesses to take on cycling challenges wherever they are in the world.
Under the theme ‘United In Purpose’, teams ride together to raise awareness, show solidarity, and fundraise for RFF’s programmes.
Each jersey directly funds educational workshops for schoolchildren, equipping young people with the tools to spot the signs of modern slavery and human trafficking, along with guidance on how to take positive action to protect themselves and others.
Every jersey sold provides education for 12 children. The sale of 50 jerseys is enough to fund an entire primary school programme, empowering more than 600 children to recognise and respond to exploitation.
Lily Rice, Co-Founder of The Long Run Club, said “Working with fellow B Corp BUCK and Ride For Freedom on this project has been incredible. BUCK have designed a jersey that’s bold, creative, and packed with meaning. Every detail is designed to spark conversation and remind people why we ride.”
Rice continued “Ride For Freedom’s mission is something we care about deeply at LRC. Our jerseys are made ethically and sustainably meaning we not only look at the fabrics used – which are made from post consumer recycled plastic – but also how and where the kit is created.
“Our factories pay fairly and ensure workers rights; collaborating with RFF means we can create kit to be proud of. Ultimately sport is about resilience, community, and striving for better – and this collaboration turns those values into action.”
BUCK is known for its work with international brands such as JP Morgan, Samsung, Notion, and Airbnb. Its award-winning design team brought ‘boundary-pushing creativity’ to the project, transforming the brief into a bold and memorable jersey.
The resulting design is a vibrant, ‘sticker patch-inspired’ jersey that celebrates diversity, movement, and taking action. This aligns with Ride For Freedom’s mission to unite the cycling community against modern day slavery.
Ben Langsfeld, Chief Design Officer of BUCK, said “We designed this jersey, inspired by sticker patches, to spark conversation and create maximum impact. We wanted those who wear the bold design to carry with them messages of action, courage, and a commitment to ending modern day slavery.
“Our team collaborated across multiple offices and design disciplines to create a motif for The Long Run Club that is sharp and eye-catching both visually and emotionally. This collaboration is a natural extension to our GOODS by BUCK program where we tap our talented designers and artists to create unique items for positive change.”
Modern slavery affects an estimated 50 million people worldwide, including 1 in 4 children. In the UK, 17,004 potential victims were referred to the National Referral Mechanism in 2023, with 14,500 children identified as at risk of child criminal exploitation. These numbers are thought to be underreported, meaning the issue is likely to run even more deeply.
Vicky Hvartchilkova, Chief Operating Officer of Ride For Freedom, noted “This jersey is more than a cycling kit, it’s a symbol of solidarity. The design demands attention and encourages people to talk about modern slavery.
“This exciting collaboration with two powerhouse B Corps, The Long Run Club and BUCK, allows us to turn creativity and purpose into meaningful change. With this limited-edition jersey, people can wear the impact – turning awareness into action and helping us protect the most vulnerable through education. Freedom looks good on everyone, and this collaboration is helping make it a reality.”
