Basic-Fit, a leading fitness chain in Europe, is joining the Tour de France and Tour de France Femmes avec Zwift as an official partner for the next four years.
Partnering with event organiser Amaury Sport Organisation (A.S.O.), Basic-Fit will sponsor the team classification in Paris–Nice, the Critérium du Dauphiné and the Tour de France and serve as an official partner of the Tour de France Femmes avec Zwift.
The company based in Lille, the start city of the 112th edition of the Tour, will leverage the caravans of the Tour de France and Tour de France Femmes avec Zwift to engaged with the roadsides across France this summer and connect with its members and the public.
Fitness chain Basic-Fit has over 800 clubs nationwide across France. As the official partner of the team classification for a number of A.S.O.’s elite men’s cycling races, Basic-Fit will shine a spotlight on its brand.
Basic-Fit has already made an impression at Paris-Nice, which was won by Matteo Jorgenson this Sunday, March 16, 2025, where the Ineos Grenadiers team was crowned the best team at the 83rd edition of the event.
A new four-year partnership with the Tour de France is timely, as Basic-Fit is getting on board in the same year that Lille, the historic HQ of the company, is set to host the Grand Départ of the 112th edition of Le Tour.
In 2025, the Basic-Fit network will decorate its clubs in the colours of the Tour de France, especially in host cities where the brand has a presence: Amiens, Lille, Toulouse, Montpellier and Valence. The engagement will also spread to Brest, which will host the start of stage 2 of the Tour de France Femmes avec Zwift.
In addition to these in-club activations, vehicles in the Tour de France and Tour de France Femmes avec Zwift caravans will spread Basic-Fit messaging with spectators, encouraging those at the roadside to get moving while waiting for riders to pass through.
Redouane Zekkri, Chief Operating Officer at Basic-Fit said “For Basic-Fit, sport is more than just physical activity. It embodies values, a vision and long-term goals.
“We are especially proud to forge this partnership, which goes beyond a simple sports sponsorship. It reflects our ambition to elevate our brand across Europe and worldwide and, even more importantly, to make fitness accessible to all.
“On top of its benefits for physical and mental health, fitness strengthens social ties. Every day in our clubs, we see members helping each other achieve their personal goals, whether that means getting back in shape, making progress or simply feeling great day after day. We are looking forward to sharing this passion for sport with the masses and getting all of France moving through this partnership.”
Christian Prudhomme, Director of the Tour de France, said “Basic-Fit is an iconic brand for fitness enthusiasts in France. Boasting an extensive network across the country, its partnership with the Tour de France and the Tour de France Femmes avec Zwift promises an action-packed July for its members.
“By sponsoring the team classification in Paris–Nice, the Critérium du Dauphiné and the Tour de France, Basic-Fit underscores its commitment to sports for all. Basic-Fit is a fully invested partner that shares our aspiration to promote sport in everyday life.”
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