Triathlon training platform TriDot has been announced as the title sponsor of the inaugural World of Triathlon LIVE, a new exhibition dedicated to the UK multisport community, which lands at ExCeL London in March 2026.
A division of Predictive Fitness, TriDot has reportedly prescribed ‘hundreds of millions of athlete training sessions’. The platform, which was selected as Best Technology in Data and Analytics (Sports) at the prestigious Sports Technology Awards in 2024, leverages over 20 years of research and its proprietary intelligence engine, FitLogic. This aims to deliver better results in less time with fewer injuries.
Used by top coaches and athletes worldwide, including Mark Allen (6x IRONMAN World Champion), Michellie Jones (Olympic Silver Medallist and IRONMAN World Champion), and Mirinda ‘Rinny’ Carfrae (3x IRONMAN World Champion), TriDot has become the headline sponsor for World of Triathlon LIVE.
Show Director Stuart Walker said “World of Triathlon LIVE is all about bringing the triathlon community together to explore innovation, inspiration, and performance – TriDot embodies all three, which makes them the perfect headline sponsor.
“I’m pleased to say that, from now on, the UK’s only triathlon exhibition will be known as World of Triathlon LIVE powered by TriDot.”
Set across two days on March 28-29, 2026, World of Triathlon LIVE powered by TriDot is expected to welcome thousands of visitors. The show is for triathletes, swimmers, runners, and cyclists, from novices to pros, showcasing much of what the triathlon and multisport world has to offer.
Committed to improving access to sport, the show’s charity partner is Women in Tri UK, which aims to bring gender diversity to the sport.
The show will feature brands, offering hands-on access, exclusive discounts, the opportunity to connect with the community and discover new races. A number of athletes will take to the ‘Beyond the Finish Line’ main stage, sharing stories that aim to inspire and empower.
The ‘Multisport Academy’ education stage is home to coaches and experts, including the T100 Pro Lead Mechanic, alongside British Triathlon-certified, and STA Open Water Swimming coaches.
“We’re thrilled to be the title sponsor of World of Triathlon LIVE,” said Jeff Booher, CEO of Predictive Fitness.
“This event aligns with our mission to help athletes at every level train smarter and reach their full potential. Just as TriDot uses advanced technology and data analytics to optimize training, World of Triathlon LIVE brings together the latest innovations, inspiration, and community that drive our sport forward. We’re excited to showcase how TriDot can help athletes achieve better results.”
Tickets for World of Triathlon LIVE go on general sale today (August 28, 2025), with early bird tickets priced at just £5. Tri clubs will be sent invitations with custom discount codes and special perks. Group bookings also receive a discount.
For those seeking a more exclusive experience, limited VIP access is available for a £39 early-bird rate. This includes a collectable World of Triathlon LIVE dry bag, provided by or merchandising partner Scimitar, early admission at 09:30 GMT, fast-track entry, exclusive athlete meet-and-greets, reserved seating at both stages, and access to a VIP lounge.
www.worldoftriathlonlive.com
www.TriDot.com
